Design a Campus Students Choose for Life
Experience Design Master Planning (XD|MP) is a human-centered campus planning tool designed to help universities drive student engagement, foster belonging, and improve enrollment.
At a time when many campuses face declining numbers and uncertain futures, XD|MP offers a bold alternative—one that starts not with buildings, but with the student experience.
Backed by nearly three decades of planning and architectural expertise and grounded in doctoral research, this approach reimagines campus planning as a tool for transformation. Together we can disrupt the status quo.
Why XD|MP?
Because students don’t just choose a university—they choose an experience.
Traditional master plans focus on buildings and infrastructure. XD|MP flips that model by starting with what students feel—belonging, purpose, connectedness—and then uses intentional design to make those feelings tangible.
This isn’t just planning—it’s placemaking. It’s storytelling. It’s designing a campus experience that moves hearts, not just feet.
What You Will Get
A Proven Framework
Developed through doctoral research to establish a path and provide a phased approach.
A Practical Toolkit
Designed to guide interactive planning with university leadership and students.
A Human-Centered Approach
Focused on five key intangible themes: Purpose, Belonging, Community, Connectedness, and Distinction.
Scalable Impact
From individual buildings and sites to full campus-wide transformations.
Who is this for?
XD|MP is designed for:
Presidents & Provosts
seeking a competitive edge in student recruitment
Campus Planners & Facilities Directors
looking for a future-forward methodology
Admissions & Enrollment Leaders
aiming to create a magnetic campus experience
Donors & Advancement Teams
who need a compelling vision for capital campaigns